Generic communication, advertisement or public relationships haven't ever been my strong suits. Additionally, my intention was always letting a good work do most of the promotion, rather than relying on marketing strategies.
The limited communication efforts during this period were mostly based upon the following ideas:
- Always trying to build an abstract corporate identity. Most of the references were completely impersonal.
- Some attention to aesthetical aspects (e.g., outsourced website) and SEO. In general, I tried to transmit an image which anyone could understand and share.
- Virtually no presence in programming sites or open-source projects. Public activity eminently focused on client search and commercial/funding networks.
- Always very communicative and reasonably flexible with clients. Although most of them had a limited programming knowledge, I was hoping them to adequately appreciate my work anyway.