Communication 1.0

Communication in my first self-employment attempt
Generic communication, advertisement or public relationships haven't ever been my strong suits. Additionally, my intention was always to let a good work do most of the promotion, rather than relying on marketing strategies.

The limited communication efforts during this period were mostly based upon the following ideas:
  • Always trying to build an abstract corporate identity. Most of the references were completely impersonal.
  • Some attention to aesthetical aspects (e.g., outsourced website) and SEO. In general, I tried to transmit an image which anyone could understand and share.
  • Virtually no presence in programming sites or open-source projects. Public activity eminently focused on client search and commercial/funding networks.
  • Always very communicative and reasonably flexible with clients. I was always expecting them to adequately appreciate my work, despite usually having a very limited programming knowledge.